Businesses thrive for good business and good business means good leads and how will those leads be achieved? That’s the question, well in today’s digital era, videos are the way to go if businesses want to grab viewers and client’s attention and earn profits. Now, by video we mean Explainer videos and their power to attract people. When it comes to leads, sure there’s explainer video to make use of, but how, where and when? We’ll tell you.
This might sound old school but its back and it’s the most effective way to get clients and make connections. The reason why it’s effective is because of video marketing getting infused into email proposal letters, it adds credibility to the email and the person takes it seriously.
Get the Most Out Of YouTube
How do people search your business? It’s all about SEO and YouTube Is all based on that, your title and description can do wonders if it’s properly written with tags and keywords and hyperlinks that lead them to your website, the click through rate increases then. An explainer video can get viral even if you add viral tags and keywords to it , not to mention the amount of shares people do.
Social Media Presence
This usually involves PPC, i.e. spending money on promotions for exposure using explainer videos but there’s an organic way too. Posting videos weekly with well written targeted content can reach out to a number of people who can be potential clients. Most companies post content before they upload a video on their page so that clients can find them and approach them for projects. Similarly, Facebook has special packages for PPC for businesses which companies can avail easily and get amazing results.
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