WHICH TYPES OF COMPANIES RELY ON EXPLAINER VIDEOS THE MOST?

Explainer videos are no secret now anymore, there everywhere from websites to social media to even seminars and conferences. It’s not a trend, there’s a reason for this and its related to businesses we see around us mostly. It’s obvious and clear, people love watching and animation is eye catching, combine them both and it turns into an explainer video which almost every company nowadays is using for engagement. They are as follows:

1.       Real Estate

This sector has now advanced and improvised into a much bigger and broader spectrum, from being too traditional and on field to totally online and virtual, explainer videos are like a jackpot hit for the real estate industry with companies investing heavily in videos to introduce themselves to clients checking homes and offices virtually. All with the aim of educating the people about how real estate works.

2.       Medical / Pharma

Medical and pharmaceutical is not everyone’s cup of tea, goes over the head of most people because of its complex medical language and bioscience field. For a layman to understand basic diseases, illness and issues, explainer videos are now being used widely by medical and pharma companies as well as hospitals. In some cases, it’s even being used for surgical procedures.

3.       Banking and finance

From online banking to apps and virtually automated audits, it’s all gone digital now with firms educating their customers and clients with what’s going on with their money and investments. Updating new policies and plans plus competing with other companies to that work the same. Not only does it nurture more leads and sales for the company , it also creates a CSR value for among the viewers and customers as it shows professionalism

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WHAT IS THE SUPER EASIEST WAY TO PROMOTE YOUR BUSINESS WITH AN EXPLAINER VIDEO?

So, you’ve made a video, EXPLAINER VIDEO to be precise and now you’re not sure what to do with it further. Since you have business and jumped on a bandwagon as others as how to how explainer videos help and play a vital role in a business marketing. We know how and we’re going to tell you about it here, let’s begin.

·         On The Landing Page Of Your Website -

This is something most business owners don’t even think of and end up losing credibility, the landing page is where a user who searches you visits. Instead of a bad impression of your website and a bad greeting text, a video fits perfectly here that tell exactly what you do.

·         Facebook Page As Featured Video-

The 2^nd step would be to make your official social media look engaging and attractive because that’s where the user or potential would visit from your website. The featured video is pinned to the top of the page right below the cover photo.

·         On Twitter Profile As Pinned Tweet-

Same as Facebook but on twitter account its much obvious and vibrant on twitter since majority of the CEO’s of multinationals as well as owners of tech firms are there, so explainer video there is the best fit.

·         YouTube Channel as Channel Trailer and Feature-

a business without its YouTube channel is nothing, but let’s say you have over 50 videos in your channel but there’s no trailer or show reel of them all for the new visitor to see. An explainer video is the perfect show reel to give them an idea.

·         Slidshare profile as featured presentation-

Last but not the least , slideshare is the perfect medium to get in touch with clients and make contacts , an explainer video there will surely hit amazing leads.

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How to Generate Solid Leads With Explainer Videos

Businesses thrive for good business and good business means good leads and how will those leads be achieved?  That’s the question, well in today’s digital era, videos are the way to go if businesses want to grab viewers and client’s attention and earn profits. Now, by video we mean Explainer videos and their power to attract people. When it comes to leads, sure there’s explainer video to make use of, but how, where and when?  We’ll tell you.

Email Marketing

This might sound old school but its back and it’s the most effective way to get clients and make connections. The reason why it’s effective is because of video marketing getting infused into email proposal letters, it adds credibility to the email and the person takes it seriously.

Get the Most Out Of YouTube

How do people search your business? It’s all about SEO and YouTube Is all based on that, your title and description can do wonders if it’s properly written with tags and keywords and hyperlinks that lead them to your website, the click through rate increases then. An explainer video can get viral even if you add viral tags and keywords to it , not to mention the amount of shares people do.

Social Media Presence

This usually involves PPC, i.e. spending money on promotions for exposure using explainer videos but there’s an organic way too. Posting videos weekly with well written targeted content can reach out to a number of people who can be potential clients. Most companies post content before they upload a video on their page so that clients can find them and approach them for projects. Similarly, Facebook has special packages for PPC for businesses which companies can avail easily and get amazing results.

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